What is the difference between branding and logo design?
Logo Design focuses on a single identifying mark. Starter Brand adds a color palette, typography and coordinated business card and social profile designs, creating a wider visual foundation.
FUENTES / MIAMI & SOUTH FLORIDA
Bring the pieces of your business identity into a connected visual system. Fuentes Marketing & Design helps Miami and South Florida small businesses coordinate their logo, colors, typography and everyday brand materials.
Branding is useful when your website, business card and social profile look as though they come from different businesses. It also provides a starting system for a new venture before separate materials multiply. The aim is a recognizable identity that communicates clearly to the people you serve, whether they first encounter you through a referral, a phone screen or a printed card.
We start by understanding your goals, audience and the message you want to communicate. The visual direction connects the logo to supporting color and typography choices. We then apply those foundations to the materials included in the package. The scope is visual brand identity; broader research, naming or other strategy work should be discussed rather than assumed to be included.
Starter Brand is $199 one-time at introductory pricing. It includes a custom logo, brand color palette, typography selection, business card design, social media profile image and 2 revision rounds. If your next step also requires a website, Business Launch brings identity and an up to 3-page website together for $399 one-time at introductory pricing. Review both scopes before deciding.
Compare package details and exclusionsExplain what you do, who you serve and what feels inconsistent or missing in the current identity.
Develop a coordinated direction for the logo, colors and type, then apply it to the agreed business materials.
Share consolidated feedback during the included revision rounds and receive the deliverables set out in the agreement.
Logo Design focuses on a single identifying mark. Starter Brand adds a color palette, typography and coordinated business card and social profile designs, creating a wider visual foundation.
The published Starter Brand package is $199 one-time at introductory pricing. Business Launch is $399 one-time and also includes an up to 3-page website. Additional deliverables require agreement.
The package lists business card design. Do not assume printing or physical cards are included; confirm any production requirements in the project scope.
Share your current logo and materials, along with what you want to retain. We can discuss your preferences and confirm the appropriate scope before work starts.
Starter Brand includes a social media profile image. Monthly posts, captions and scheduling belong to the separate Social Starter package.
LET’S MAKE YOUR NEXT MOVE
Share your business, goals and preferred timing. We will clarify the scope before work begins.
Start Your Project