Bring the pieces of your business identity into a connected visual system. Fuentes Marketing & Design helps Miami and South Florida small businesses coordinate their logo, colors, typography and everyday brand materials.
A visual foundation for the materials you need.
If your website, business card and social profile look like different businesses, start with a shared direction. We clarify the audience, message and intended uses, then coordinate the logo, colors and typography. This service focuses on visual identity; extensive research, naming and broader brand strategy are scoped separately.
Brand identity in practice: Gaby’s Bounce & Splash.
The project’s logo artwork.
The identity applied to the website.
FMD created the logo and website for Gaby’s Bounce & Splash, a party-rental business in Fort Myers and Southwest Florida. The images show how the pieces work together:
Logo: the castle and illustrated lettering immediately connect the mark to children’s parties.
Color: pink and aqua tones from the logo recur in buttons, headings and soft backgrounds.
Typography: decorative logo lettering sits alongside rounded headings and straightforward service and navigation text.
Application: the header identifies the business while photographs show the actual rentals. The identity supports the information customers need.
Starter Brand includes a custom logo, brand color palette, typography selection, business card design, social media profile image and 2 revision rounds. If your next step also requires a website, Business Launch brings identity and an up to 3-page website together. Visit the Packages page to review both scopes and current pricing.
Explain what you do, who you serve and what feels inconsistent or missing in the current identity.
02
Connect the Logo, Colors & Typography
Develop a coordinated direction for the logo, colors and type, then apply it to the agreed business materials.
03
Refine the Visual Identity
Share consolidated feedback during the included revision rounds and receive the deliverables set out in the agreement.
Keep the identity consistent after handoff.
Keep approved logo files, color values and font names together so the next person working on your business uses the same starting point. Review a new flyer, social post or website section beside existing materials before publishing it.
Gaby’s Bounce & Splash shows why this matters: its logo colors continue into the website, while simpler text keeps service information readable. A formal brand guidelines document is a separate deliverable to discuss; do not assume it is included in Starter Brand. For the distinction between the mark and the wider system, read logo versus brand identity.
Brand Identity Design: Frequently Asked Questions
What is the difference between branding and logo design?
If you need a single identifying mark, explore our logo design service in Miami. Branding connects that mark to a wider visual system. Starter Brand adds a color palette, typography and coordinated business card and social profile designs. Choose the scope based on the materials you need, rather than treating the two services as interchangeable.
How much does small business branding cost?
See Packages for current pricing for Starter Brand and Business Launch. Business Launch also includes an up to 3-page website. Additional deliverables require agreement.
Is printing included with the business card design?
The package lists business card design. Do not assume printing or physical cards are included; confirm any production requirements in the project scope.
Can I keep parts of my existing identity?
Share your current logo and materials, along with what you want to retain. We can discuss your preferences and confirm the appropriate scope before work starts.
Does the package include ongoing social media management?
Starter Brand includes a social media profile image. Monthly posts, captions and scheduling belong to the separate Social Starter package.