What is included in a logo design?
The logo service is quoted according to scope and includes the agreed custom logo deliverables and final file formats.
FUENTES / MIAMI & SOUTH FLORIDA
Logo design for Miami businesses.
Make your business easier to recognize with a mark that belongs to you. Fuentes Marketing & Design offers focused logo design for new and growing businesses across Miami and South Florida, with a defined scope from initial ideas to final files.
A mark that works where you need it.
Before designing, identify where the logo will appear: a social profile, website header, business card or sign. Those uses inform the detail, versions and file formats the project needs. A full visual identity also defines colors, typography and coordinated materials; the logo is one part of that system.
Custom logo design: Gaby’s Bounce & Splash.
The custom mark pairs an illustrated inflatable castle with colorful lettering. See the logo alongside the website in the Gaby’s Bounce & Splash project.
Compare this artwork with its application in Gaby’s website header: the illustration has room in a full presentation but still needs to be recognizable when reduced. That is why the smallest intended use should be reviewed before approving a concept.
Logo Design: Deliverables & Scope
Logo design is quoted around your brief. Before work starts, agree on the creative directions, revision rounds, final versions and file formats. That gives you a clear way to compare a logo design company in Miami with another proposal.
If you need a color palette, typography and coordinated business materials too, compare Starter Brand and current pricing. Those wider identity elements are separate from a logo-only brief.
Our Logo Design Process
- 01
Set the Logo Design Direction
Share the exact business name, audience, preferences and intended uses. Agree on the scope before design begins.
- 02
Refine the Logo Design
Review the proposed creative directions, select a direction and provide consolidated feedback within the agreed review process.
- 03
Receive the final logo files and formats
The final logo is delivered in the published file formats for the agreed design. Keep the originals together for future website and print work.
Review the real use, not just the presentation.
- Size and cropping: view the mark at header size and inside a circular avatar. Flag lettering or details that disappear.
- Backgrounds: test the light or dark surfaces you actually use and agree on the versions needed.
- Delivery: confirm file formats, variants and usage rights in the scope. For printing, get the supplier’s specifications first.
- Replacing a logo: list the website, profiles, documents and materials that need updating, and keep approved files in an accessible location.
Useful feedback names the problem and context: “the name is unreadable in the avatar” gives a clearer direction than “make it more modern.” To coordinate the wider system, explore brand identity design.
Logo Design: Frequently Asked Questions
How many revisions are included?
The number and nature of review rounds are agreed in the project scope. Additional directions or work beyond that scope must be discussed and agreed separately.
What is the difference between a logo and a brand identity?
A logo is the identifying mark. A brand identity also coordinates color, typography and the way materials look together. If your logo is the only missing piece, start with a focused logo brief. If several materials need a shared direction, explore our branding and visual identity service and the Starter Brand scope.
Which logo file should I use?
PNG is useful when an image needs transparency, JPG for ordinary image uses, and SVG for scalable digital artwork. PDF is useful for sharing or print workflows. A printer or platform may have specific file requirements.
Can you promise trademark clearance?
No trademark search or legal registration is listed in the logo package. If you need legal clearance or registration, treat that as a separate professional service.
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LET’S MAKE YOUR NEXT MOVE
Let’s find the right direction for your logo.
Share your business, goals and preferred timing. We will clarify the scope before work begins.
Start Your Project