THE MIAMI
WEBSITE MAKEOVER

1. SPONSOR

The Miami Website Makeover ("Campaign") is sponsored and administered by Fuentes Marketing & Design ("FMD" or "Sponsor").

Website:

https://fuentesmarketingdesign.com

The Campaign is independently administered by Fuentes Marketing & Design.

2. CAMPAIGN TYPE — NOT A RANDOM DRAWING

The Miami Website Makeover is an application-based, discretionary selection campaign.

It is NOT a random drawing, raffle, lottery, or sweepstakes.

No applicant will be selected by chance.

Fuentes Marketing & Design will review eligible applications and select the business that, in FMD's judgment, offers the strongest overall fit for the goals of the Miami Website Makeover.

NO PURCHASE IS NECESSARY TO APPLY OR BE SELECTED.

Purchasing services from Fuentes Marketing & Design will not improve an applicant's likelihood of being selected.

3. ELIGIBILITY

To be eligible, an applicant must satisfy all of the following requirements:

• The applicant must be at least 18 years old at the time of application.
• The applicant must be the business owner or otherwise authorized to make decisions regarding the business and its website.
• The business must currently have a live, publicly accessible website.
• The business must be located in, operate in, or primarily serve customers within Miami-Dade County, Florida.
• The business must be legitimately operating and offer lawful products or services.
• The applicant must provide accurate and reasonably current information.
• The business must be willing and able to participate in the makeover process if selected.
• The business must agree to the applicable Campaign requirements and Selected Business obligations.

Businesses without an existing live website are not eligible.

A traditional storefront or commercial office is not required. Eligible businesses may include brick-and-mortar businesses, service-area businesses, home-based businesses, mobile businesses, and locally based online businesses that otherwise meet the requirements.

Fuentes Marketing & Design reserves the right to verify eligibility before or after making a preliminary selection.

4. GEOGRAPHIC ELIGIBILITY

The Campaign is intentionally focused on Miami-Dade County, Florida.

An eligible business must be:

• Located in Miami-Dade County;
• Operating within Miami-Dade County; or
• Primarily serving customers within Miami-Dade County.

A business located outside Miami-Dade County may only be considered if Fuentes Marketing & Design determines that Miami-Dade County is clearly one of the business's primary operating or customer markets.

Final geographic eligibility determinations are made by Fuentes Marketing & Design.

5. CAMPAIGN PERIOD

Applications Open:

October 8, 2026

Applications Close:

October 18, 2026 at 11:59 PM Eastern Time

Application Review:

October 19-20, 2026

Target Selected Business Contact Date:

October 21, 2026

Target Public Announcement:

October 22, 2026

Target Makeover Kickoff:

Within 7 days after acceptance, with a target start date no later than October 29, 2026.

Fuentes Marketing & Design may make reasonable schedule adjustments if necessary due to applicant volume, eligibility review, technical issues, project logistics, or other circumstances.

Any material change to the public application deadline will be communicated through the official Campaign page and/or FMD's official communication channels.

6. HOW TO APPLY

Eligible businesses must complete the official Miami Website Makeover application through Fuentes Marketing & Design's Campaign page during the application period.

The application is expected to request information including:

• Business name
• Applicant name and role
• Contact information
• Website URL
• Business location / Miami-Dade service area
• Industry
• Business history
• Social media and Google Business Profile links
• Information about the current website
• Current branding information
• Business story
• Website challenges and desired improvements
• Project readiness information
• Campaign participation acknowledgments

An application is not complete until the required fields and confirmations are submitted.

Submitting more than one application for the same business does not increase that business's likelihood of being selected. Fuentes Marketing & Design may consolidate or disregard duplicate submissions.

7. APPLICATION ACCURACY

Applicants must provide truthful, complete, and reasonably current information.

Fuentes Marketing & Design may disqualify an application if material information is found to be:

• False
• Misleading
• Fraudulent
• Intentionally incomplete
• Submitted without authorization

The applicant is responsible for ensuring they have authority to submit information and materials on behalf of the business.

8. SELECTION PROCESS

Selection is holistic and discretionary.

There is no required numerical scoring formula, fixed point system, percentage weighting, or automatic ranking system.

Publicly, Fuentes Marketing & Design may consider factors including:

• The existing website
• Transformation opportunity
• Business story
• Miami-Dade relevance
• Readiness to collaborate
• Overall potential of the makeover

Internally, Fuentes Marketing & Design may also consider legitimate strategic and practical factors such as:

• Portfolio and case-study potential
• Quality of existing business assets
• Technical feasibility
• Scope and project complexity
• Responsiveness and professionalism
• Audience reach
• Genuine social media following
• Social engagement
• Google reputation
• Local awareness
• Willingness to participate in and share Campaign content
• Storytelling and visual content potential
• Potential for local publicity, mentions, referrals, or backlinks
• Potential for the Campaign to generate meaningful visibility for both the selected business and FMD

No single factor guarantees selection.

Follower count alone does not determine the selected business.

9. OPTIONAL FINALIST PROCESS

Fuentes Marketing & Design may, but is not required to, identify one or more finalists before making the final selection.

FMD may:

• Request additional information from finalists
• Contact finalists for clarification
• Review websites and public business profiles in greater detail
• Confirm project feasibility
• Confirm willingness to participate

If finalists are publicly featured, FMD will obtain appropriate permission before identifying them as finalists.

Public voting is not required and will not determine the selected business unless Fuentes Marketing & Design expressly announces a separate voting process.

10. PRIZE / MAKEOVER SCOPE

The selected business will receive the Miami Website Makeover services at no charge, subject to the defined project scope.

The current prize scope includes:

A. COMPLETE BRAND IDENTITY PACKAGE

• Primary logo
• Secondary logo variation
• Icon / submark
• Favicon
• Transparent logo files
• Light and dark logo versions
• Web-ready exports
• Print-ready exports
• Mini Brand Guide
• Brand color palette
• Typography recommendations
• Basic logo usage guidance

B. COMPLETE WEBSITE REDESIGN

• Redesign and rebuild of the business's existing website
• Responsive desktop, tablet, and mobile design
• Improved navigation and user experience
• Stronger calls to action
• Contact and lead-generation forms
• Reasonable copy restructuring and cleanup
• Conversion-focused page layouts
• Up to 7 core pages, or an equivalent scope determined by Fuentes Marketing & Design

FMD retains the right to determine the reasonable final website scope based on the selected business's existing site, requirements, technical complexity, and Campaign timeline.

C. WEBSITE EMAIL FUNCTIONALITY

• Reliable website contact-form delivery
• Inquiry form routing
• Basic form configuration and testing

This does not include ongoing paid mailbox subscriptions such as Google Workspace or Microsoft 365.

D. OPTIONAL LIVE GOOGLE REVIEW INTEGRATION

If requested by the selected business and technically available:

• Live or dynamically updated Google review display
• Review rating display
• Review call-to-action
• Link to the business's Google review profile

Third-party API or subscription fees are not included unless FMD expressly agrees otherwise.

E. LOCAL & ON-PAGE SEO FOUNDATION

Where appropriate:

• SEO-friendly page titles
• Meta descriptions
• Heading structure
• Service and location content structure
• Sitemap setup
• Robots.txt configuration
• Relevant schema markup
• Internal linking improvements
• Search-engine-friendly page structure
• Basic local SEO improvements
• Indexing readiness

No specific ranking is guaranteed.

F. GOOGLE SEARCH CONSOLE & GOOGLE ANALYTICS

Where applicable:

• Google Search Console setup or configuration
• Google Analytics 4 setup or configuration
• Website verification
• Sitemap submission
• Basic tracking setup

G. GOOGLE BUSINESS PROFILE REVIEW & OPTIMIZATION

Where applicable:

• Primary and secondary category review
• Services review
• Business description optimization
• Website link review
• Photo and content recommendations
• Business attributes review
• Contact information consistency
• Service-area review
• Profile completeness review
• General local-visibility recommendations

No specific Google Maps or local ranking is guaranteed.

H. PERFORMANCE & TECHNICAL CLEANUP

Where applicable:

• Website speed improvements
• Image optimization
• Broken-link cleanup
• Mobile usability improvements
• Basic accessibility considerations
• Technical SEO cleanup
• General performance improvements

I. LAUNCH & INDEXING SUPPORT

Where applicable:

• Deployment assistance
• Domain / DNS assistance
• Sitemap submission
• Search Console indexing requests
• Final launch checks
• Basic post-launch verification

J. 30 DAYS OF POST-LAUNCH SUPPORT

The selected business will receive 30 days of reasonable post-launch support for issues directly related to the work completed by Fuentes Marketing & Design.

This does not include unlimited revisions, new features, ongoing content creation, or indefinite maintenance.

11. THIRD-PARTY COSTS NOT INCLUDED

The services performed by Fuentes Marketing & Design within the agreed Campaign scope are free.

Unless expressly stated otherwise, the selected business remains responsible for third-party and recurring costs including:

• Domain registration or renewal
• Hosting fees, where applicable
• Paid plugins
• Premium fonts
• Premium stock assets
• Google Workspace
• Microsoft 365
• Other business email subscriptions
• Ecommerce platform fees
• Payment processing fees
• Booking or scheduling software
• API usage
• Paid review widgets or integrations
• Advertising spend
• Paid third-party software
• Other external vendor costs or subscriptions

12. SERVICES NOT INCLUDED

Unless separately agreed to in writing, the prize does not include:

• Ongoing social media management
• Ongoing PPC / paid advertising management
• Ongoing monthly SEO
• Professional photography
• Professional videography
• Ongoing blog writing
• Ongoing content creation
• Unlimited revisions
• Indefinite website maintenance
• Permanent third-party subscription costs
• Custom software development outside the agreed scope

13. SELECTED BUSINESS NOTIFICATION

Fuentes Marketing & Design expects to contact the selected business on or around October 21, 2026 using the contact information provided in the application.

The selected business will have 48 hours from FMD's initial notification to:

• Respond
• Confirm acceptance
• Confirm eligibility
• Confirm willingness to comply with the Campaign requirements
• Provide any reasonable initial information requested by FMD

If the selected business:

• Does not respond within the 48-hour period;
• Declines the makeover;
• Is found to be ineligible;
• Cannot reasonably participate;
• Refuses required Campaign obligations; or
• Cannot provide required access or cooperation,

Fuentes Marketing & Design may select another eligible applicant.

14. SELECTED BUSINESS OBLIGATIONS

If selected, the business must reasonably cooperate with Fuentes Marketing & Design throughout the project.

The selected business may be required to:

• Provide website, CMS, hosting, domain, DNS, Google Business Profile, Search Console, Analytics, or other relevant access
• Provide logos, photos, service information, pricing where relevant, policies, business details, and other required content
• Participate in discovery and project communications
• Review drafts
• Provide consolidated feedback
• Provide approvals
• Respond to reasonable requests within approximately 3 business days whenever reasonably possible
• Cooperate with launch requirements
• Comply with the defined scope and Campaign timeline

The business must have the right to provide and authorize use of any materials it supplies to FMD.

15. PROJECT INACTIVITY

If the selected business becomes unresponsive for 10 consecutive business days without prior communication or reasonable explanation, Fuentes Marketing & Design may:

• Pause the project
• Adjust the timeline
• Modify the remaining scope where reasonably necessary
• Terminate the makeover if completion is no longer practical

FMD should make a reasonable attempt to contact the selected business before terminating the project for inactivity.

16. BRANDING PARTICIPATION

Because the prize includes a brand identity package, the selected business agrees to participate in the branding portion of the makeover.

The selected business will not be required to abandon an established trademark, legally protected mark, or existing identity against its wishes.

However, the business agrees to participate reasonably in FMD's branding review, concept, and presentation process.

17. DOCUMENTATION OF THE EXISTING WEBSITE

As a condition of accepting the makeover, the selected business grants Fuentes Marketing & Design permission to preserve and document the existing website before replacement.

This may include:

• Screenshots
• Screen recordings
• Desktop and mobile captures
• Design observations
• Navigation examples
• Performance observations
• Before-and-after comparisons

FMD may retain and use this documentation for reasonable portfolio, case-study, Campaign, social media, advertising, promotional, educational, and public-relations purposes.

18. DOCUMENTATION OF THE NEW WEBSITE AND MAKEOVER

The selected business grants Fuentes Marketing & Design permission to preserve, document, display, and promote the redesigned website and the makeover process.

This may include:

• Screenshots
• Screen recordings
• Desktop, tablet, and mobile captures
• Branding presentations
• Logo and brand identity visuals
• Design-process content
• Development-process content
• Launch content
• Before-and-after comparisons
• Website walkthroughs
• Publicly available post-launch results or observations

Fuentes Marketing & Design may continue using preserved documentation of the version it created even if the business later modifies, replaces, or removes that website.

19. PUBLICITY AND IDENTIFICATION OF THE SELECTED BUSINESS

After accepting the makeover, the selected business agrees that FMD may publicly identify the business in connection with the Miami Website Makeover.

Subject to applicable rights and permissions, FMD may reasonably use:

• Business name
• Business logo
• Website URL
• General business story
• Public social media profiles
• Public Google Business Profile information
• Authorized business photos
• Campaign interviews, quotes, images, or video

This material may appear in:

• FMD's website
• Portfolio
• Case studies
• Social media
• Advertising
• Reels and videos
• Blog content
• Email marketing
• Presentations
• Public relations
• Other reasonable Campaign and promotional content

20. INTELLECTUAL PROPERTY AND FINAL PROJECT AGREEMENT

The selected business may be required to enter into a separate written project agreement before work begins.

That agreement may address:

• Ownership of final approved deliverables
• Pre-existing intellectual property
• Third-party assets
• Licenses
• Website code, frameworks, tools, and reusable components
• Portfolio and documentation rights
• Access and account ownership
• Project scope
• Revision limits
• Post-launch responsibilities

If the final project agreement contains more specific terms concerning intellectual property or project delivery, those terms will govern the project to the extent they do not conflict with applicable law or the core Campaign prize promised in these Official Rules.

21. NO CASH SUBSTITUTE OR TRANSFER

The prize:

• Has no cash redemption value
• May not be exchanged for cash
• May not be resold
• May not be transferred to another business without FMD's written approval
• May not be converted into unrelated Fuentes Marketing & Design services

22. NO GUARANTEE OF BUSINESS RESULTS

Fuentes Marketing & Design will perform the makeover using reasonable professional judgment and generally accepted design, marketing, SEO, usability, and technical practices.

However, FMD does not guarantee:

• Any specific Google ranking
• Any specific Google Maps position
• Any specific amount of website traffic
• Any specific number of leads
• Any specific number of calls
• Any specific revenue increase
• Any specific conversion rate
• Any specific SEO result
• Any specific social media growth
• Any other particular financial or business outcome

23. DISQUALIFICATION / TERMINATION

Fuentes Marketing & Design may disqualify an applicant or terminate the selected business's participation for legitimate reasons including:

• Materially false or misleading application information
• Failure to satisfy eligibility requirements
• Lack of authority to participate
• Fraud or attempted manipulation
• Refusal to provide access reasonably required for the project
• Persistent failure to provide required content, feedback, or approvals
• Extended unresponsiveness
• Abusive, threatening, fraudulent, or unlawful conduct
• Requests requiring FMD to violate law, third-party rights, or platform policies
• Inability to complete the project within a reasonable interpretation of the agreed scope

Disqualification will not be based on a protected characteristic.

24. RIGHT NOT TO SELECT AN APPLICANT

Fuentes Marketing & Design reserves the right not to select a business if no eligible application reasonably meets the Campaign's requirements, scope, practical needs, or overall goals.

Submitting an application does not guarantee selection.

25. TECHNICAL ISSUES

Fuentes Marketing & Design is not responsible for applications that are lost, incomplete, corrupted, delayed, misdirected, or not received because of:

• Internet outages
• Website failures
• Browser errors
• Email delivery issues
• Device failures
• Hosting or server problems
• Third-party platform failures
• Other technical conditions outside FMD's reasonable control

If a technical problem materially affects the fairness or operation of the application process, FMD may take reasonable corrective action.

26. MODIFICATION, SUSPENSION, OR CANCELLATION

Fuentes Marketing & Design may reasonably modify, suspend, postpone, or cancel the Campaign if fraud, technical failures, legal requirements, severe weather, emergency conditions, platform failures, or other circumstances outside FMD's reasonable control materially impair the Campaign.

FMD will not use this provision to arbitrarily deprive an already accepted selected business of the promised makeover.

Material public changes will be communicated through the Campaign page and/or FMD's official channels.

27. PRIVACY

Application information may be used to:

• Administer the Campaign
• Verify eligibility
• Review applicants
• Contact applicants or finalists regarding the Campaign
• Contact the selected business
• Provide a complimentary website audit when requested
• Maintain Campaign records
• Comply with applicable legal obligations

Optional marketing consent should be collected separately from required Campaign communications where appropriate.

Application information should be handled consistently with Fuentes Marketing & Design's posted privacy policy and applicable law.

28. FREE WEBSITE AUDIT FOLLOW-UP

Applicants may be offered the option to request a complimentary website audit if their business is not selected.

Applicants may choose:

• Yes, absolutely
• Maybe
• No thanks

Requesting or declining an audit does not affect the selection decision.

A complimentary audit does not obligate the applicant to purchase any service.

29. SOCIAL MEDIA PLATFORM DISCLAIMER

If the Campaign is promoted through Instagram, Facebook, TikTok, LinkedIn, YouTube, or another third-party platform, that platform is not a sponsor or administrator of the Miami Website Makeover unless expressly stated otherwise.

The Campaign is administered by Fuentes Marketing & Design.

Applicants release the applicable social platform from responsibility for administration of the Campaign to the extent permitted by applicable law and the platform's terms.

30. LIMITATION OF LIABILITY

To the fullest extent permitted by applicable law, Fuentes Marketing & Design will not be responsible for indirect, incidental, consequential, or special damages arising solely from participation in the Campaign or from circumstances outside FMD's reasonable control.

Nothing in these Official Rules is intended to waive rights or obligations that cannot legally be waived.

The selected business remains responsible for its own operations, legal compliance, business claims, products, services, customer relationships, and third-party accounts.

31. GOVERNING LAW

These Official Rules and the Campaign will be governed by applicable United States federal law and the laws of the State of Florida.

To the extent a dispute must be resolved in court and venue may lawfully be selected, the parties agree that Miami-Dade County, Florida is the appropriate venue.

32. CONFLICT BETWEEN CAMPAIGN MATERIALS

If there is a conflict between a short advertisement, social media post, promotional graphic, or summary description and these Official Rules, these Official Rules control with respect to Campaign eligibility, selection, prize scope, and participation requirements.

A separate project agreement signed by the selected business may provide additional project-specific terms, provided that it does not materially reduce the core prize publicly promised under these Official Rules.

33. CONTACT

Questions about the Miami Website Makeover may be submitted to Fuentes Marketing & Design through:

https://fuentesmarketingdesign.com

34. FINAL ACKNOWLEDGMENT

By submitting an application, the applicant acknowledges that:

• They have reviewed the applicable Campaign requirements.
• The Campaign is not a random drawing.
• No purchase is required.
• Submission does not guarantee selection.
• FMD retains discretion to choose the eligible business it believes is the strongest overall fit.
• If selected, the business must satisfy the Selected Business obligations before and during the makeover.